Sustainable Tourism Certification: What It Is and Why It Matters
As travelers become more aware of the impact of their trips on the environment and local communities, sustainable tourism has become a buzzword in the travel industry. One way to ensure that your travels are sustainable is to look for accommodations and tour operators that have been certified as sustainable. But what exactly does that mean?
What Is Sustainable Tourism Certification?
Sustainable tourism certification is a process by which hotels, resorts, lodges, and tour operators are evaluated against a set of criteria for environmental, social, and economic sustainability. These criteria may include energy efficiency, water conservation, waste management, use of local products and services, fair treatment of employees and support for local communities.
To be certified as sustainable, a business must meet certain minimum requirements and demonstrate continuous improvement in its sustainability practices over time. Some of the most well-known certification programs include Green Globe, EarthCheck, LEED (Leadership in Energy and Environmental Design), Rainforest Alliance Certified™ and the Global Sustainable Tourism Council (GSTC).
Why Does Sustainable Tourism Certification Matter?
Choosing to stay at a hotel or book a tour with a certified sustainable operator means you can trust that your travel choices are having less negative impact on the environment and local communities. By supporting businesses with strong environmental policies you can help reduce your carbon footprint while also supporting local economies.
Moreover, certification programs provide an objective standard against which businesses can be evaluated. This means consumers have access to transparent information about the sustainability practices of different businesses. This allows consumers to make informed decisions about where they choose to spend their money based on their values.
The Benefits of Choosing Certified Sustainable Businesses
- Environmental benefits: Certified businesses typically have lower carbon footprints, reduced waste, and more sustainable use of resources like water and energy.
- Social benefits: Certified businesses often provide fair employment practices, support for local communities and preservation of cultural heritage.
- Economic benefits: Certified businesses can save money through reduced waste and energy consumption, while also attracting eco-conscious travelers who are willing to pay a premium for sustainable travel experiences.
How to Find Certified Sustainable Tourism Businesses
If you’re interested in booking a stay with a certified sustainable hotel or resort, or if you’re looking for a tour operator with sustainability credentials, there are several resources available. Many certification programs have online directories of certified businesses. You can also look for eco-labels on business websites or check with your travel agent to find certified options that fit your needs.
In conclusion, choosing certified sustainable tourism businesses is one way to reduce your impact on the environment and support local communities when you travel. By making informed decisions about where you spend your money, you can help promote sustainable travel practices and create a better future for everyone.