The Travel & Tourism Competitiveness Index (TTCI) is a comprehensive tool that measures the competitiveness of the travel and tourism sector in different countries around the world. The framework consists of various pillars, each of which represents an important aspect of the industry. In this article, we will discuss how many pillars are there in TTCI regulatory framework.
What is TTCI?
The Travel & Tourism Competitiveness Index is an annual report published by the World Economic Forum (WEF) that ranks countries according to their travel and tourism competitiveness. The report evaluates a country’s performance across various indicators such as business environment, safety and security, health and hygiene, cultural resources, natural resources, etc.
The Pillars of TTCI
There are 14 pillars that make up the TTCI regulatory framework. These include:
1. Business Environment
This pillar evaluates the regulatory environment for businesses operating in the travel and tourism sector.
2. Safety and Security
This pillar assesses a country’s safety and security measures for tourists.
3. Health and Hygiene
This pillar evaluates a country’s healthcare system and hygiene standards.
4. Human Resources and Labour Market
This pillar assesses a country’s labour market conditions for workers in the travel and tourism sector.
5. ICT Readiness
This pillar evaluates a country’s readiness to adopt information and communication technology (ICT) in the travel and tourism sector.
6. Prioritization of Travel & Tourism
This pillar assesses how much importance a country gives to its travel and tourism industry.
7. International Openness
This pillar evaluates how open a country is to international tourists.
8. Price Competitiveness
This pillar assesses a country’s pricing strategy for the travel and tourism industry.
9. Environmental Sustainability
This pillar evaluates a country’s efforts to promote sustainable tourism practices.
10. Infrastructure
This pillar assesses a country’s infrastructure, including transport, accommodation, and tourist attractions.
11. Cultural Resources and Business Travel
This pillar evaluates a country’s cultural resources and its suitability for business travel.
12. Natural Resources
This pillar assesses a country’s natural resources and its potential for nature-based tourism.
13. Destination Marketing
This pillar evaluates a country’s marketing strategies to attract tourists.
14. Air Transport Infrastructure
This pillar assesses a country’s air transport infrastructure, including airports and air connectivity.
- In conclusion:
The TTCI is an important tool for countries to evaluate their competitiveness in the travel and tourism sector. The regulatory framework consists of 14 pillars that evaluate various aspects of the industry such as business environment, safety and security, health and hygiene, cultural resources, natural resources, etc. By focusing on these pillars, countries can identify areas of improvement in their travel and tourism sector and work towards enhancing their competitiveness.
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