Oklahoma is a beautiful state located in the south-central region of the United States. It boasts of diverse landscapes, ranging from rolling hills to beautiful lakes and rivers.
Oklahoma is also renowned for its rich history, culture, and entertainment options. As such, it’s no surprise that the tourism industry in Oklahoma is thriving.
But who is responsible for promoting tourism in Oklahoma? Well, the answer lies with the Director of Oklahoma Tourism.
Who Is The Director of Oklahoma Tourism?
The Director of Oklahoma Tourism is a position within the Oklahoma Department of Commerce. The individual in this position is responsible for overseeing and implementing strategies to promote tourism across the state. They work closely with various stakeholders within the industry to ensure that Oklahoma remains a top tourist destination.
What Are The Roles And Responsibilities Of The Director Of Oklahoma Tourism?
Some of the key responsibilities of the Director of Oklahoma Tourism include:
Developing Marketing Strategies: One of the primary roles of the Director is to develop marketing strategies that aim to increase tourism in Oklahoma. This includes identifying Target markets and creating campaigns that resonate with potential visitors.
Collaborating With Industry Partners: The Director works closely with industry partners such as hotels, airlines, and travel agencies to create packages that entice visitors to come to Oklahoma.
Promoting Local Attractions: Another key responsibility is promoting local attractions and events across the state. This involves developing partnerships with museums, parks, and other tourist destinations.
Who Currently Holds This Position?
As of 2021, Brandi J. Sims holds the position of Director of Oklahoma Tourism. Sims has over 20 years’ experience in destination marketing and has worked for several organizations across different states before joining Oklahoma’s Department of Commerce.
Sims’ Vision For Tourism In Oklahoma
Sims aims to take advantage of Oklahoma’s diverse landscapes and culture to attract more visitors to the state. She believes that by promoting Oklahoma’s unique history, museums, parks, and festivals, the state can become a top tourist destination. Sims also plans to work with industry partners to create packages that cater to different types of travelers.
Conclusion
The Director of Oklahoma Tourism plays a crucial role in promoting tourism in the state. Their responsibilities include developing marketing strategies, collaborating with industry partners, and promoting local attractions.
Brandi J. Sims currently holds this position and has a vision for making Oklahoma a top tourist destination. With her experience and expertise, it’s safe to say that the tourism industry in Oklahoma is in good hands.
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