IPW tourism is a type of tourism that is geared towards promoting the United States as a travel destination to international visitors. IPW stands for “International Pow Wow”, an event that brings together travel industry professionals from around the world to showcase U.S. travel destinations, products, and services.
What is IPW?
IPW is an annual event that started in 1969. It was initially known as the “Pow Wow” and was organized by the Tourism Association of America (TAA). The event was rebranded to “International Pow Wow” in 1985 and has been organized by the U. Travel Association since 2012.
The event takes place in different U. cities each year and attracts thousands of travel industry professionals from over 70 countries. The goal of the event is to promote the United States as a travel destination to international visitors.
How does IPW work?
IPW is a business-to-business event where U. travel suppliers, such as hotels, airlines, attractions, and destination marketing organizations (DMOs), meet with international buyers, such as tour operators and travel agents.
During the four-day event, buyers have pre-scheduled appointments with suppliers to discuss potential business opportunities. There are also networking events, educational sessions, and opportunities for buyers to experience U. destinations first-hand through familiarization tours.
Why is IPW important?
IPW plays a crucial role in promoting U. tourism to international visitors. According to the U. Travel Association, international visitors spent $251 billion in the United States in 2019, supporting millions of jobs in the travel industry.
By bringing together travel industry professionals from around the world, IPW helps showcase the diverse range of experiences available across the United States and promotes new partnerships between U. suppliers and international buyers.
Conclusion
In conclusion, IPW is a vital event for promoting the United States as a travel destination to international visitors. By bringing together travel industry professionals from around the world, IPW helps support the U. economy and showcase the diverse range of experiences available to visitors.
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