Tourism Ireland is a government agency responsible for promoting tourism in Ireland. The agency was established in 1991 and operates under the auspices of the Department of Transport, Tourism, and Sport. Its primary objective is to increase the number of tourists visiting Ireland from overseas.
What Does Tourism Ireland Do?
Tourism Ireland is responsible for marketing and promoting Ireland as a tourist destination to potential visitors around the world. The agency works with tour operators, travel agents, airlines, and other partners to create promotional campaigns that showcase the unique attractions and experiences that Ireland has to offer.
Marketing Campaigns
One of the key roles of Tourism Ireland is to create marketing campaigns that promote Ireland as a tourist destination. These campaigns typically Target specific markets or segments such as adventure travelers, cultural tourists, foodies, or golf enthusiasts.
The campaigns use a variety of media channels including television commercials, print advertisements in newspapers and magazines, online advertising on social media platforms and travel websites. They also use public relations tactics like press releases and media events to generate positive coverage in traditional media outlets.
Travel Trade Development
Tourism Ireland works closely with the travel trade industry to help promote tourism packages that include trips to Ireland. The agency provides support services such as training programs for travel agents and tour operators, familiarization trips for key influencers like journalists and bloggers, and assistance with developing marketing materials.
Tourism Research
Another important function of Tourism Ireland is conducting research on tourism trends and visitor behavior. This research helps identify emerging markets or changes in visitor preferences so that the agency can adapt its marketing strategies accordingly.
The research also provides valuable insights into visitor satisfaction levels which can be used to improve the quality of tourism offerings in Ireland.
Conclusion
In summary, Tourism Ireland plays a vital role in promoting tourism in Ireland by creating marketing campaigns, working with the travel trade industry, and conducting research. Its efforts have helped to increase the number of tourists visiting Ireland and have contributed to the growth of the tourism industry in the country.