Destination Canada is a national tourism organization that promotes tourism in Canada. It is a crown corporation, which means it is owned by the Canadian government. In this article, we will dive into what specific type of tourism organization Destination Canada is and what role it plays in promoting Canadian tourism.
What is a National Tourism Organization?
A national tourism organization (NTO) is responsible for promoting the country as a tourist destination to both domestic and international travelers. NTOs work closely with other organizations within the tourism industry, such as travel agencies, hotels, and airlines, to create marketing campaigns that showcase the country’s unique attractions and experiences.
Destination Canada’s Role as an NTO
Destination Canada’s main objective is to increase international tourism to Canada. They do this by developing and implementing marketing strategies that highlight Canada’s natural beauty, cultural diversity, and vibrant cities.
One of the ways Destination Canada achieves this goal is through their website, which serves as a comprehensive resource for travelers planning a trip to Canada. The website provides information on various destinations within the country, including popular attractions, activities, and events.
The Importance of Destination Canada
Destination Canada plays a vital role in promoting Canadian tourism both domestically and internationally. By showcasing the country’s unique experiences and attractions, they help attract visitors from all over the world.
Tourism is an essential part of the Canadian economy. In 2019 alone, it contributed over $100 billion to the country’s GDP and employed over 1.8 million people across various industries.
Conclusion
In conclusion, Destination Canada is a national tourism organization that promotes Canadian tourism through marketing campaigns aimed at attracting domestic and international visitors. Their efforts play a crucial role in growing the Canadian economy by creating jobs across multiple industries while showcasing everything that makes this beautiful country so unique.