Are you curious about who appears in the California tourism commercial? Well, you’re not alone.
Millions of people have seen the ad campaign, which features a diverse cast of individuals exploring the Golden State’s stunning landscapes and attractions. In this article, we’ll take a closer look at the people behind the campaign and what makes it so successful.
The Cast
The California tourism commercial features a wide range of individuals from all walks of life. From families with young children to solo travelers, each person brings their unique perspective to the ad campaign. Some notable cast members include:
- Adrian Grenier: The “Entourage” actor is one of the most recognizable faces in the campaign. He’s shown driving down scenic highways and enjoying outdoor activities like hiking and surfing.
- Natalie Morales: Known for her role on “Parks and Recreation,” Morales is featured exploring California’s urban areas like San Francisco and Los Angeles.
- George Lopez: The comedian appears in several ads, showcasing California’s vibrant Latino culture and cuisine.
- Tyler Florence: As a celebrity chef and restaurant owner, Florence highlights California’s farm-to-table dining scene.
The Message
So why did the California tourism board choose such a diverse group of individuals to star in their commercials? According to Caroline Beteta, CEO of Visit California (the state’s official tourism organization), it was all about showcasing “real people having real experiences.”
By featuring a variety of ages, ethnicities, and backgrounds in their ads, Visit California hopes to appeal to travelers from all over the world. They want potential visitors to see themselves reflected in the ads and feel inspired to plan their own Californian adventure.
The Impact
The California tourism commercial has been a huge success since its debut in 2015. In fact, it’s been credited with helping to boost the state’s tourism industry to record-breaking levels. According to Visit California, the state welcomed 251 million visitors in 2019, generating $144.9 billion in travel spending.
But it’s not just the numbers that make this campaign so impactful. The ads have also received critical acclaim for their authentic portrayal of California’s diverse communities and natural beauty. They’ve won multiple awards, including a Cannes Lion and a Grand Clio.
Conclusion
In conclusion, the California tourism commercial features a diverse cast of individuals who showcase the best of what the Golden State has to offer. By highlighting real people having real experiences, Visit California hopes to inspire travelers from all over the world to plan their own Californian adventure. And with record-breaking tourism numbers and critical acclaim, it’s clear that their strategy is working.
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