New Zealand has become one of the top travel destinations in the world. With its stunning natural beauty, diverse landscapes, and unique culture, it’s no wonder that millions of people visit this country every year.
But which country is New Zealand’s biggest tourism market? Let’s find out.
Overview
According to the latest data available from Tourism New Zealand, Australia is New Zealand’s biggest tourism market. In 2019, over 1.5 million Australians visited New Zealand, accounting for more than a third of all international visitors.
The Reasons Behind Australia’s Dominance
There are several reasons why Australia is New Zealand’s biggest tourism market. Firstly, proximity plays a significant role. As Australia is just a short flight away from New Zealand, it makes it an easily accessible destination for Australian travelers.
Secondly, cultural similarities between the two countries also attract Australians to New Zealand. Both countries share similar values and have a similar way of life, making it easier for Australians to feel at home when they visit.
Lastly, New Zealand offers a diverse range of experiences that appeal to Australian travelers. From adventure activities like bungee jumping and skydiving to scenic drives and relaxing spa treatments – there’s something for everyone in New Zealand.
Other Top Tourism Markets
While Australia is undoubtedly the biggest tourism market for New Zealand, other countries are also contributing significantly to the industry. China is the second-largest tourism market with over 400,000 visitors in 2019. The United States and the United Kingdom are also among the top five markets.
Conclusion
In summary, Australia is New Zealand’s biggest tourism market due to its proximity, cultural similarities, and diverse range of experiences offered by the country. However, other countries like China, the United States and United Kingdom are also contributing significantly to the growth of the industry. Regardless of the country of origin, New Zealand’s tourism industry continues to thrive and attract millions of visitors every year.
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