When it comes to tourism slogans, few are as iconic as the Philippines’ “It’s More Fun in the Philippines.” From billboards to social media posts, this catchy tagline has become synonymous with the country’s vibrant culture and stunning scenery.
But have you ever wondered what font is used in the slogan? Let’s take a closer look.
The Font
The font used in the “It’s More Fun in the Philippines” slogan is called Bebas Neue Bold. This sans-serif typeface was created by Ryoichi Tsunekawa and released by Dharma Type Foundry in 2010. It has become a popular choice for advertising campaigns, particularly those with a modern, edgy feel.
Why Bebas Neue Bold?
So why did the creators of the tourism slogan choose Bebas Neue Bold for their campaign? The answer lies in its bold and eye-catching design. The thick strokes and clean lines of this font make it easy to read from a distance, which is essential for billboards and other outdoor advertisements.
Moreover, Bebas Neue Bold has a contemporary feel that appeals to younger audiences. It gives off an energetic and playful vibe that perfectly captures the spirit of “It’s More Fun in the Philippines.”
How to Use Bebas Neue Bold
If you’re interested in using Bebas Neue Bold for your own projects, you’ll be pleased to know that it’s available for free download online. Simply search for “Bebas Neue Bold” on your preferred search engine, and you should be able to find several reliable sources.
Once you’ve downloaded the font, you can install it on your computer and start using it right away. It works well for headings, titles, and other prominent text elements that need to stand out.
Conclusion
In conclusion, Bebas Neue Bold is the font used in the iconic “It’s More Fun in the Philippines” tourism slogan. Its bold and modern design perfectly captures the energy and excitement of the country’s culture and scenery, making it a fitting choice for this campaign. Whether you’re a graphic designer or simply a fan of typography, Bebas Neue Bold is definitely worth checking out.
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