Alpine Valley Resort is a popular ski resort located in East Troy, Wisconsin. The resort offers a range of winter activities including skiing, snowboarding, and tubing.
While many people enjoy visiting the resort each winter season, some may wonder who exactly owns Alpine Valley Resort. In this article, we will explore the ownership of Alpine Valley Resort.
The Beginning of Alpine Valley Resort
Alpine Valley Resort was founded in 1961 by three men: Roy Mishicot, Harry Dimmer, and Paul Schmitz. The three of them had a shared passion for skiing and saw potential in the hills of East Troy for a ski resort. They purchased land and began construction on the ski slopes.
Ownership Changes
In 1997, Vail Resorts acquired Alpine Valley Resort from its previous owners. Vail Resorts is a well-known company that owns and operates several ski resorts around the world. With Vail Resorts’ acquisition of Alpine Valley Resort, they were able to expand their portfolio to include another popular Midwest ski destination.
However, in 2018, Vail Resorts sold Alpine Valley Resort to an investment group led by Andrew Wirth. Wirth is no stranger to the ski industry as he previously served as CEO of Squaw Valley Ski Holdings. The acquisition by Wirth’s group signaled a change in ownership once again for Alpine Valley Resort.
Current Ownership
As mentioned earlier, Andrew Wirth’s investment group currently owns Alpine Valley Resort. However, Wirth is not alone in his ownership as his group consists of several other investors who share his vision for the future of the resort.
With new ownership comes new opportunities for growth and improvement at Alpine Valley Resort. Under Wirth’s leadership, visitors can expect continued investment in upgrades such as new lifts and expanded terrain.
Conclusion
In conclusion, while it may have changed hands a few times over the years, Alpine Valley Resort is currently owned by an investment group led by Andrew Wirth. With this new ownership, the future looks bright for the popular ski destination in Wisconsin. Whether you’re a seasoned skier or just starting out, Alpine Valley Resort is a great place to hit the slopes.