Fiji, the stunning archipelago in the South Pacific, has long been a popular tourist destination for travelers from across the globe. Known for its crystal clear waters, pristine beaches, and lush tropical forests, Fiji offers a unique blend of adventure and relaxation that draws visitors in year-round.
But just how much money does Fiji make from tourism? Let’s dive into the numbers.
Overview of Tourism in Fiji
Tourism is a crucial part of Fiji’s economy, accounting for approximately 40% of the country’s gross domestic product (GDP) and providing employment opportunities for around 150,000 people. The industry has been steadily growing over the last decade, with visitor arrivals increasing from 657,000 in 2010 to over 900,000 in 2019.
Revenue Generated by Tourism
According to data from Fiji Bureau of Statistics (FBoS), tourism generated FJD $2.2 billion (USD $1.05 billion) in revenue in 2019 alone. This represents a significant increase from FJD $1.7 billion (USD $814 million) in revenue generated in 2015.
Breakdown of Tourist Spending
Of this revenue generated by tourism, approximately 80% came from international visitors while the remaining 20% came from domestic tourists. International visitors spent an average of FJD $2,400 (USD $1,150) per trip while domestic tourists spent an average of FJD $400 (USD $192) per trip.
Top Source Markets
Australia and New Zealand are Fiji’s primary source markets for international visitors, accounting for more than half of all arrivals. Other significant markets include North America and Europe.
Tourism Industry Challenges
While tourism remains a major contributor to Fiji’s economy, it is not without its challenges. The COVID-19 pandemic has had a significant impact on the industry, with restrictions on international travel resulting in a sharp decline in visitor arrivals. In 2020, visitor arrivals dropped to just over 400,000, less than half of the previous year’s numbers.
Government Support for Tourism
To mitigate the impact of the pandemic on the tourism industry, the Fijian government has implemented various measures such as financial assistance programs and tax relief. The government has also been working to promote domestic tourism through campaigns encouraging locals to explore their own country.
Conclusion
Tourism is a vital component of Fiji’s economy and plays a significant role in providing employment opportunities and generating revenue for the country. While there are challenges facing the industry, such as those posed by the COVID-19 pandemic, measures are being taken to support and promote tourism in Fiji. With its natural beauty and unique cultural offerings, Fiji is sure to continue attracting visitors from around the world for years to come.