Zambia is a beautiful country in southern Africa that’s home to amazing wildlife, stunning landscapes, and rich cultural heritage. It’s no wonder that tourism is one of the country’s main sources of revenue.
But just how much does Zambia make from tourism? Let’s dive in and find out.
Overview of Tourism in Zambia
Tourism in Zambia has been steadily growing over the years, with the government investing heavily in infrastructure development and marketing efforts. The country is known for its magnificent national parks, such as South Luangwa, Kafue, and Lower Zambezi, which are home to diverse wildlife species like elephants, lions, leopards, and hippos.
In addition to wildlife tourism, Zambia also offers other attractions such as Victoria Falls (one of the seven natural wonders of the world), Lake Kariba (the world’s largest man-made lake), and cultural experiences like traditional dances and festivals.
Tourism Revenue in Zambia
According to recent data from the World Travel & Tourism Council (WTTC), tourism contributed 7.5% to Zambia’s GDP in 2019. This translates to about USD 1.6 billion or ZMW 31 billion. This figure includes both direct contributions (such as accommodation, transportation, and activities) and indirect contributions (such as supply chain purchases).
Furthermore, the WTTC estimates that tourism supported over 300,000 jobs in Zambia in 2019. This highlights the significant role that tourism plays not only in generating revenue but also in providing employment opportunities for local communities.
Impact of COVID-19 on Tourism Revenue
Like many countries around the world, Zambia has been affected by the COVID-19 pandemic since early 2020. The travel restrictions and border closures implemented by various countries have led to a sharp decline in international tourist arrivals.
According to the Ministry of Tourism and Arts, Zambia recorded a 70% drop in tourist arrivals in 2020 compared to the previous year. This has undoubtedly had a significant impact on the country’s tourism revenue, with many businesses in the sector struggling to stay afloat.
Efforts to Boost Tourism Revenue
Despite the challenges posed by the COVID-19 pandemic, Zambia’s government and tourism industry stakeholders are working hard to revive the sector and increase revenue. Some of the measures being implemented include:
- Marketing campaigns aimed at domestic tourism
- Promoting alternative tourism products such as bird watching and cultural tours
- Improving infrastructure in national parks and other tourist destinations
- Reducing fees for tourism-related services such as visas and park entry
Conclusion
Tourism is an important contributor to Zambia’s economy, providing jobs and generating revenue. While the COVID-19 pandemic has had a significant impact on the sector, efforts are being made to revive it through various initiatives. With its amazing natural beauty and rich culture, Zambia has plenty of potential to become a top tourist destination in Africa.