What Is the Difference Between Burberry and Burberry London?

By Michael Ferguson

If you are a fashion enthusiast, then you must have heard of the luxury brand Burberry. The brand has been around for more than a century and has created a name for itself in the fashion industry.

However, there is often confusion between Burberry and Burberry London. In this article, we will explore the difference between these two brands.

What is Burberry?

Burberry is a British luxury fashion house that was founded in 1856 by Thomas Burberry. The brand is known for its iconic trench coats, which were designed for soldiers during World War I. Today, Burberry offers a wide range of clothing and accessories for men, women, and children.

What is Burberry London?

Burberry London is a sub-brand of Burberry that was launched in 2001. The aim of the brand was to create a more youthful and modern interpretation of the classic Burberry style. The collections under this sub-brand are designed to be more affordable compared to mainline Burberry products.

The Difference Between Burberry and Burberry London

One of the primary differences between these two brands lies in their Target audience. While Burberry caters to the high-end luxury market, Burberry London focuses on younger consumers who are looking for stylish yet affordable clothing options.

Another difference between these two brands can be seen in their design philosophy. While both brands incorporate traditional British elements such as checks and plaids into their designs, Burberry London tends to experiment with bolder colors and patterns compared to mainline Burberry products.

Burberry vs. Burberry London: Price Points

The price point is another significant difference between these two brands. As mentioned earlier, mainline Burberry products cater to high-end customers who don’t mind paying top dollar for quality products. In contrast, prices at Burberry London are relatively more affordable, making them accessible to a wider range of consumers. Burberry London: Style

When it comes to style, Burberry is known for its classic and timeless designs. The brand is synonymous with its iconic trench coat, which has remained largely unchanged for over a century.

On the other hand, Burberry London offers a more modern and youthful take on fashion. The brand’s designs are trendy and incorporate elements of streetwear into their collections.

Conclusion

In conclusion, while Burberry and Burberry London share some similarities in their design philosophy, they cater to different audiences. Mainline Burberry products are Targeted towards high-end customers who can afford luxury products, while Burberry London offers stylish yet affordable clothing options for younger consumers. So depending on your budget and style preferences, you can choose between these two brands to find the perfect clothing item that suits your needs!