Is Burberry London Discontinued?

By Robert Palmer

Is Burberry London Discontinued?

Burberry London is a luxury fashion brand that has been around for over 150 years. Known for its iconic trench coats and signature check pattern, the brand has long been a favorite of fashion-conscious consumers worldwide.

However, there have been rumors circulating that Burberry London is being discontinued. So, is it true?

What is Burberry London?

Before we dive into whether or not Burberry London is being discontinued, let’s first take a closer look at what this brand is all about.

Burberry London was founded in 1856 by Thomas Burberry in Basingstoke, Hampshire, England. The brand started out as an outdoor clothing company but soon expanded to include other products such as perfumes, accessories, and eyewear.

Burberry London became famous for its iconic trench coat design that was created during World War I for British soldiers. The coat was made from gabardine fabric and featured a double-breasted front, epaulets, and a belt.

Is Burberry London Discontinued?

The short answer to this question is no, Burberry London is not being discontinued. However, the brand did undergo a rebranding in 2018 that caused some confusion among consumers.

In 2018, Burberry announced that it would be changing its branding to appeal to younger consumers. As part of this change, the company dropped the word “London” from its name and updated its logo and signature check pattern.

This caused some confusion among consumers who were unsure if the brand was still producing the same products they had come to love. However, it’s important to note that while the branding may have changed slightly, the quality and style of Burberry’s products remain the same.

What to Expect from Burberry London

If you’re a fan of Burberry London, there’s no need to worry. The brand is still producing its signature trench coats, as well as other high-quality clothing and accessories.

One thing to keep in mind, however, is that the brand’s new branding may mean that some products have a slightly different look or feel than they did before. For example, the signature check pattern may be used in new and different ways across various products.

In Conclusion

While there have been rumors circulating that Burberry London is being discontinued, these rumors are simply not true. The brand did undergo a rebranding in 2018, but it is still producing the same high-quality products that it always has.

If you’re a fan of Burberry London, you can continue to expect stylish and sophisticated designs that are perfect for any occasion.