Air Jordan is one of the most iconic sneaker brands in the world. From basketball courts to fashion runways, these sneakers have made their mark everywhere.
However, in recent years, Air Jordan has been closely associated with Paris. So, what’s the connection between Air Jordan and Paris? Let’s find out.
The Beginnings of Air Jordan
It all started back in 1984 when Nike signed a young basketball player from North Carolina named Michael Jordan. Nike decided to create a new brand of sneakers for him called “Air Jordan.” These sneakers quickly became a hit among basketball players and fans alike.
Air Jordan’s Connection with Paris
Paris has always been a hub for fashion and style. In recent years, it has become a center for streetwear and sneaker culture as well. It was natural for Air Jordan to make its way into this scene.
Collabs with Parisian Designers
Air Jordan has collaborated with several Parisian designers to create limited-edition sneakers that reflect the city’s unique style. In 2016, Air Jordan teamed up with French fashion label Colette to release the Colette x Air Jordan 1 Retro High OG. This sneaker featured Colette’s signature blue colorway and was released exclusively at the Colette store in Paris.
In 2017, Air Jordan collaborated with fashion designer Aleali May to create the Aleali May x Air Jordan 1 Retro High OG “Viotech.” This sneaker was inspired by May’s love for vintage Jordans and her travels to Tokyo and Paris.
The Quai 54 Streetball Tournament
Another reason behind the connection between Air Jordan and Paris is the Quai 54 streetball tournament. The tournament takes place every summer in Paris and is considered one of the biggest streetball events in Europe. It brings together some of the best streetball players from around the world and is sponsored by Air Jordan.
Conclusion
In conclusion, Air Jordan’s connection with Paris is a result of its collaborations with Parisian designers and its sponsorship of the Quai 54 streetball tournament. This has helped Air Jordan become a part of the city’s rich streetwear and sneaker culture.
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