Is Jaded London Fast Fashion?

By Anna Duncan

If you’re someone who’s conscious about the impact of fast fashion on the environment, you might wonder if Jaded London is a fast fashion brand or not. In this article, we’ll take a closer look at the brand and its practices to help you make an informed decision.

What is Jaded London

Jaded London is a fashion brand that offers trendy and edgy clothing for both men and women. The brand was founded in 2013 and has gained popularity among young adults who like to experiment with fashion. The brand is known for its bold prints, neon colors, and oversized Silhouettes.

Is Jaded London a Fast Fashion Brand

The term “fast fashion” refers to the production of cheap, trendy clothing that’s designed to be worn only a few times before being thrown away. Fast fashion brands are known for their unethical practices such as underpaying workers, exploiting natural resources, and contributing to landfill waste.

So is Jaded London a fast fashion brand The answer is not straightforward.

On one hand, Jaded London produces trendy clothing that could be considered “fast fashion”. However, the brand claims that it’s committed to sustainability and ethical production practices. For example:

  • Use of Recycled Materials: Jaded London uses recycled polyester in its clothing instead of virgin polyester which has a larger carbon footprint.
  • No Animal Products: The brand doesn’t use any animal products in its clothing which makes it vegan-friendly.
  • Made in England: Some of the brand’s clothing is made in England which ensures fair wages and working conditions for workers.

Jaded London also claims that it’s committed to reducing its carbon footprint and waste by using environmentally friendly packaging and reducing the amount of water used in its production process.

The Verdict

While Jaded London may not be a perfect brand when it comes to sustainability, it’s certainly taking steps in the right direction. The brand seems to be aware of its impact on the environment and is making efforts to reduce it.

However, whether or not you want to support the brand depends on your personal beliefs. If you’re someone who prefers to buy from completely sustainable and ethical brands, Jaded London may not meet your standards. But if you’re someone who likes trendy clothing but also wants to make conscious choices, Jaded London could be a good option.

Conclusion

In conclusion, while Jaded London may produce trendy clothing that could be considered “fast fashion”, the brand seems to be making efforts towards sustainability and ethical production practices. Ultimately, it’s up to you as a consumer to decide whether or not you want to support the brand based on your personal beliefs.