What Is Burberrys of London?

By Anna Duncan

Burberrys of London, often referred to as Burberry, is a luxury fashion brand that has been around for over 150 years. Founded in 1856 by Thomas Burberry, the brand is known for its iconic trench coats and signature check pattern.

The History of Burberrys of London

Thomas Burberry started his career as an apprentice to a draper at the age of 16. In 1856, he opened his own store in Basingstoke, Hampshire, England. The store specialized in outdoor clothing and was known as T. Burberry & Sons.

In 1879, Burberry invented gabardine, a breathable and waterproof fabric that revolutionized rainwear. The fabric was used to create the iconic trench coat that became synonymous with the Burberry brand.

In the early 1900s, Burberry supplied clothing to explorers and adventurers such as Roald Amundsen and Ernest Shackleton. By World War I, the brand’s trench coats were worn by soldiers on both sides of the conflict.

The Brand Today

Today, Burberry is a global luxury fashion brand with stores in over 50 countries. The brand’s signature check pattern is instantly recognizable and has become one of the most iconic symbols in fashion.

Burberry offers a wide range of products including clothing, accessories, fragrances, and cosmetics. The brand’s clothing line includes everything from casual wear to formal wear with an emphasis on outerwear such as trench coats and jackets.

Burberry has also embraced technology in recent years with initiatives such as “see now buy now” which allows customers to purchase items immediately after they are shown on the runway.

Conclusion

In conclusion, Burberrys of London is a luxury fashion brand that has stood the test of time for over 150 years. From its humble beginnings as a small store in Basingstoke to its current status as a global fashion powerhouse, Burberry has remained true to its roots while embracing innovation and technology. The brand’s iconic trench coats and signature check pattern have become synonymous with luxury fashion, making Burberry a household name around the world.