How Much Rakuten Pay Barcelona?

By Anna Duncan

Rakuten, the Japanese e-commerce giant, has been the official sponsor of FC Barcelona since 2017. The deal was signed for four years and is reportedly worth €55 million per year. But how much exactly does Rakuten pay Barcelona?

According to sources, Rakuten pays Barcelona €220 million over four years. This means that the annual payment from Rakuten to Barcelona is around €55 million. This makes it one of the biggest sponsorship deals in football history.

The deal between Rakuten and Barcelona also includes other benefits for both parties. For example, Rakuten gets to use Barcelona’s logo and players’ images in its advertising campaigns. It also gets exclusive marketing rights in Japan, where the company is based.

On the other hand, Barcelona benefits from the financial support provided by Rakuten. The club can use this money to invest in new players or improve its facilities. Additionally, having a global brand like Rakuten associated with it helps increase Barcelona’s international recognition and reach.

It’s worth noting that while €55 million per year may seem like a significant amount of money, it’s not uncommon for top football clubs to have multiple sponsorship deals worth similar amounts. For example, Manchester United reportedly earns around €70 million per year from its shirt sponsor Chevrolet alone.

In conclusion, Rakuten pays FC Barcelona €220 million over four years as part of their sponsorship deal. This partnership provides financial support for Barcelona while also benefiting Rakuten by increasing its global visibility and marketing opportunities.