When you think of Paris, the first thing that comes to mind is probably the Eiffel Tower, croissants, and of course, French cuisine. One popular fast food item that has made its way to Paris is the Quarter Pounder with Cheese from McDonald’s.
However, if you walk into a McDonald’s in Paris and order a Quarter Pounder with Cheese, you might be met with a confused look from the cashier. So what exactly is it called in Paris?
The Royal Cheese
In Paris, the Quarter Pounder with Cheese is known as the “Royal Cheese.” This slight variation in name reflects the cultural differences and preferences when it comes to food naming conventions. The Royal Cheese retains all the deliciousness of its American counterpart – a juicy beef patty topped with melted cheese, pickles, onions, ketchup, and mustard on a sesame seed bun.
Why the Name Change?
The name change isn’t just for marketing purposes; it’s actually due to French regulations on food labeling. In France, it is mandatory to use metric measurements for food products. The term “quarter pound” doesn’t fit within this framework as it refers to an imperial measurement system used in countries like the United States.
A Cultural Preference
France has a rich culinary heritage and takes great pride in its traditional dishes. The French have a preference for fresh ingredients and carefully crafted recipes. Fast food chains like McDonald’s understand this cultural preference and have adapted their menus accordingly.
- Bold Flavors: The Royal Cheese offers bold flavors that cater to French tastes. The combination of meaty beef, rich cheese, tangy pickles, and zesty condiments satisfies the French palate.
- Quality Ingredients: Despite being a fast food item, the Royal Cheese uses quality ingredients.
The beef patty is made from 100% French beef, ensuring that you get a taste of France in every bite.
- Freshness: McDonald’s in Paris prides itself on using fresh ingredients. The vegetables are sourced locally and prepared daily, ensuring that you get the freshest toppings on your Royal Cheese.
The Impact of Globalization
The presence of the Royal Cheese in Paris is a testament to the impact of globalization on food culture. Fast food has become a global phenomenon, adapting to local tastes and preferences while still maintaining its core identity.
If you find yourself craving some familiar fast food flavors while exploring the City of Lights, don’t be surprised when you order a Quarter Pounder with Cheese and receive a Royal Cheese instead. Embrace this cultural adaptation and savor the unique experience of enjoying a classic American burger with a French twist.