Paris Baguette is a popular bakery chain that originated in South Korea. With its delectable pastries and freshly baked bread, it has become a well-loved brand not only in its home country but also worldwide.
But who owns Paris Baguette in Singapore? Let’s dig deeper into the ownership of this beloved bakery.
The Origins of Paris Baguette
Before we delve into the ownership details, let’s take a brief look at the history of Paris Baguette. The first Paris Baguette store was established in 1988 in Seoul, South Korea. Since then, it has grown exponentially and expanded globally to countries like the United States, China, Vietnam, and of course, Singapore.
The Parent Company: SPC Group
SPC Group is the parent company that owns Paris Baguette. Founded in 1945, SPC Group is one of the leading food and confectionery conglomerates in South Korea. The group is known for its commitment to quality and innovation in the food industry.
The Acquisition of Paris Croissant
In 2004, SPC Group acquired Paris Croissant, a well-established bakery chain based in South Korea. This strategic move allowed SPC Group to expand its presence and strengthen its position as a leading bakery company in the region.
Expansion Into Singapore
In 2009, SPC Group made its foray into Singapore by opening the first Paris Baguette store on Orchard Road. Since then, Paris Baguette has gained immense popularity among locals and tourists alike.
The Franchise Model
Paris Baguette in Singapore operates under a franchise model. This means that the brand is licensed to local franchisees who own and operate individual stores. While SPC Group remains the parent company and provides support, including product development and branding, the day-to-day operations are managed by these franchisees.
The Local Franchisee
In Singapore, the local franchisee of Paris Baguette is Delisnacks Pte Ltd. Delisnacks Pte Ltd is a subsidiary of Food Junction Holdings Limited, a well-established food and beverage company in Singapore. With their expertise in the F&B industry, Delisnacks Pte Ltd successfully operates multiple Paris Baguette outlets across the island.
Quality Assurance
Delisnacks Pte Ltd ensures that each Paris Baguette outlet in Singapore adheres to SPC Group’s high standards of quality and consistency. From sourcing ingredients to baking techniques, they maintain the authenticity and excellence that Paris Baguette is known for.
In Conclusion
In summary, while SPC Group is the parent company that owns Paris Baguette globally, including in Singapore, the local franchisee Delisnacks Pte Ltd plays an integral role in operating and managing the outlets in Singapore. Under this partnership, Paris Baguette continues to delight customers with its delicious pastries and bread while maintaining its reputation as one of the leading bakery chains in Singapore.