In August 2020, the Marco Polo Cruise Ship was sold. The ship was originally built in 1965, and it was a popular cruise vessel for many years. It has been described as a “grand old lady of the sea” and has been featured in various films, including the James Bond movie “Live and Let Die”.
The Marco Polo Cruise Ship was purchased by German-based cruise line AIDA Cruises. AIDA Cruises is a subsidiary of Carnival Corporation & plc, one of the largest cruise companies in the world. The deal to purchase the ship was announced in July 2020, and it was completed shortly afterwards.
The purchase of the Marco Polo Cruise Ship is part of AIDA Cruises’ plan to add new ships to its fleet. The company is investing heavily in new vessels, with plans to launch at least six new ships over the next several years. The Marco Polo Cruise Ship will be used as an additional vessel for existing itineraries, with plans to begin offering cruises in 2021.
Why Did AIDA Cruises Buy The Marco Polo Cruise Ship?
AIDA Cruises chose to purchase the Marco Polo Cruise Ship for several reasons. Firstly, it is an iconic vessel that has been a part of popular culture for decades. This adds value to AIDA’s brand image and allows them to tap into existing fanfare surrounding the ship.
In addition, purchasing an existing ship is often more cost-effective than building a new one from scratch. This allows AIDA Cruises to quickly add another ship to its fleet without having to invest additional resources into designing and constructing a brand-new vessel.
Conclusion
The Marco Polo Cruise Ship has been sold to German-based cruise line AIDA Cruises. This purchase allows AIDA Cruises to quickly add another ship to its fleet while also tapping into existing fanfare surrounding this iconic vessel. With plans already underway to begin offering cruises onboard this grand old lady of the sea next year, it’s clear that who has bought the Marco Polo Cruise Ship is sure to make waves in 2021.