The US Tourism Slogan: “Discover America”
If you’re planning to travel to the United States, you may have come across the official US tourism slogan: “Discover America”. This catchy phrase has been used by the US government and tourism industry for over a decade to promote travel and tourism in the country. But what does it really mean?
What is the meaning behind “Discover America”?
At first glance, “Discover America” may seem like a simple marketing slogan, but it actually carries a deeper meaning. The United States is a vast country with diverse landscapes, cultures, and experiences. From bustling cities to scenic national parks, there’s something for everyone to discover in America.
The slogan encourages travelers to explore beyond the typical tourist destinations and discover lesser-known attractions that truly showcase what makes America unique. Whether it’s visiting small towns off the beaten path or trying regional cuisine, “Discover America” invites visitors to immerse themselves in American culture and create memorable experiences.
How has the US tourism industry used this slogan?
Since its inception in 2007, “Discover America” has been used in various marketing campaigns by different organizations within the US tourism industry. The slogan has been featured in advertisements, brochures, social media posts, and even on merchandise.
The US government agency responsible for promoting international travel to the US, Brand USA, has been one of the biggest proponents of the slogan. They have created several campaigns around “Discover America”, including a series of videos showcasing different regions of the country.
Is this still the current US tourism slogan?
In 2020, Brand USA announced that they would be retiring “Discover America” as their primary marketing campaign. This decision was made due to research indicating that international travelers were looking for more specific information about destinations rather than broad phrases like “Discover America”.
However, this does not mean that “Discover America” will disappear completely. The slogan is still widely recognized and may continue to be used by individual destinations or organizations within the US tourism industry.
The Bottom Line
“Discover America” is a memorable and inspiring slogan that has helped promote travel and tourism in the United States for over a decade. While it may no longer be the primary marketing campaign for the US tourism industry, it still holds significance as a representation of the diverse and exciting experiences available in America.
If you’re planning a trip to the United States, consider taking up the challenge to “Discover America” and explore all this amazing country has to offer.
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Are you a travel enthusiast looking to explore the United States of America? Do you know which state’s tourism slogan is “The Spirit of ____ is the Spirit of America”? Let’s find out!
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