Pakistan is a country that is full of natural beauty and cultural diversity. It is known for its breathtaking landscapes, rich history, and warm hospitality.
Pakistan has a lot to offer to tourists from all over the world. In this article, we will explore the rank of Pakistan in world tourism.
Rank of Pakistan in World Tourism
Pakistan has been making steady progress in the tourism industry over the past few years. According to the World Tourism Organization (UNWTO), Pakistan’s rank in world tourism has improved significantly.
In 2019, Pakistan was ranked 121 out of 140 countries in the Travel and Tourism Competitiveness Index (TTCI). However, in 2021, Pakistan’s rank improved to 107 out of 140 countries.
Factors Contributing to the Improvement in Rank
Pakistan has been working hard to improve its infrastructure and promote tourism. The government has taken several initiatives to attract tourists from all over the world.
One of the major factors contributing to the improvement in rank is improved security conditions. The government has taken strict measures to ensure the safety and security of tourists.
Marketing campaigns have also played a vital role in promoting tourism in Pakistan. The government has launched several campaigns both nationally and internationally to showcase the country’s natural beauty and cultural diversity.
Moreover, visa policies have been relaxed, making it easier for tourists to visit Pakistan. The e-visa system has been launched, which allows tourists to apply for a visa online without having to visit an embassy or consulate.
Tourism Potential of Pakistan
Pakistan has immense potential for tourism due to its diverse culture, historical heritage, and natural beauty. The country is home to some of the highest mountains in the world such as K2 and Nanga Parbat. It also boasts beautiful beaches along its coastline such as the Makran Coastal Highway and the Clifton Beach in Karachi.
In addition, Pakistan has a rich cultural heritage that dates back to ancient civilizations such as the Indus Valley Civilization. The country is home to several historical sites such as the Taxila Museum, Lahore Fort, and Mohenjo-Daro.
Conclusion
In conclusion, Pakistan’s rank in world tourism has improved significantly over the past few years. The government’s efforts to improve infrastructure, security conditions, and visa policies have contributed to this improvement.
However, there is still a lot of room for improvement in terms of promoting tourism and developing infrastructure. Pakistan has immense potential for tourism due to its diverse culture, historical heritage, and natural beauty. It is important for the government to continue working towards promoting tourism in the country.
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