What Do You Study in Tourism?

By Michael Ferguson

Tourism is a popular field of study that focuses on the business aspects of the travel and hospitality industry. It involves learning about different aspects of the industry such as customer service, marketing, management, and more.

Coursework in Tourism

Tourism coursework typically covers a wide range of topics. Some of the common courses that students take in tourism include:

1. Tourism Management

Tourism management is a foundational course that covers the basics of managing a tourism business. This course covers topics like managing staff, developing marketing strategies, and understanding customer needs.

2. Hospitality Management

Hospitality management is another important course in tourism studies. This course focuses specifically on managing hotels, restaurants, and other types of hospitality businesses. Students learn about things like menu planning, staff management, and guest services.

3. Travel and Tourism Marketing

Travel and tourism marketing is a key component of any successful tourism business. In this course, students learn about different marketing strategies that are used to promote travel destinations and hospitality businesses. This includes things like social media marketing, search engine optimization (SEO), and content marketing.

4. Tour Operations

Tour operations is another important course in tourism studies. This course focuses on the logistics involved in organizing group tours or travel packages for individuals or groups.

Career Opportunities in Tourism

Tourism graduates have a variety of career opportunities available to them. Some popular career paths for graduates with a degree in tourism include:

  • Hotel Manager
  • Tour Operator
  • Travel Agent
  • Tour Guide/Interpreter
  • Event Planner/Coordinator
  • Tourism Marketing Manager/Coordinator
  • Visitor Information Officer

Conclusion

Tourism is a fascinating field of study that offers graduates a wide range of career opportunities. From managing hotels and restaurants to organizing group tours and developing marketing strategies, there are many exciting options available to those with a degree in tourism. If you’re interested in studying tourism, be sure to research the different programs available and find one that matches your interests and career goals.