What Does World Tourism Organization Do?

By Anna Duncan

The World Tourism Organization (UNWTO) is an agency of the United Nations that serves as a global forum for tourism policy and a practical source of tourism knowledge. Established in 1975, the organization works to promote responsible, sustainable, and universally accessible tourism.

But what does the World Tourism Organization do exactly? Let’s take a closer look.

Setting Tourism Policies and Strategies

One of the primary roles of the UNWTO is to set tourism policies and strategies at both national and international levels. The organization provides guidance on issues such as sustainable tourism development, cultural tourism, and ecotourism. It also supports governments in developing policies that promote competitiveness, innovation, and investment in their tourism sectors.

Providing Technical Assistance

The UNWTO provides technical assistance to member states in areas such as education, training, and capacity building. This includes providing guidance on developing tourism infrastructure, improving service quality, and enhancing destination marketing efforts. The organization also offers support for research on key issues affecting the industry.

Stimulating Economic Growth

The UNWTO recognizes that tourism can be a powerful tool for economic growth and development. The organization works with governments to create policies that encourage investment in the sector while promoting sustainability. By doing so, it aims to create jobs and generate income for local communities.

Promoting Cultural Understanding

Tourism can also be a means of promoting cultural understanding between different countries and peoples. The UNWTO encourages cultural exchange through initiatives such as World Heritage Sites and sustainable cultural tourism programs. These programs aim to preserve cultural heritage while providing economic benefits to local communities.

Campaigning for Sustainable Tourism

Perhaps most importantly, the UNWTO is committed to promoting sustainable tourism practices around the world. This means encouraging responsible environmental practices by tour operators and hotels, supporting local communities in the development of sustainable tourism initiatives, and promoting awareness among travelers of the importance of sustainable tourism.

Conclusion

In conclusion, the World Tourism Organization plays a vital role in promoting responsible and sustainable tourism around the world. Through its work setting policies and strategies, providing technical assistance, stimulating economic growth, promoting cultural understanding, and campaigning for sustainability, the UNWTO is helping to create a brighter future for the global tourism industry.