Is Tourism the Biggest Industry in the World?

By Michael Ferguson

Tourism has been a thriving industry for centuries, with millions of people traveling across the globe for leisure, business, and other purposes. But is it the biggest industry in the world? Let’s take a closer look.

Defining the Tourism Industry

Before we dive into the numbers, it’s important to understand what we mean by “tourism industry.” According to the World Tourism Organization (UNWTO), tourism refers to “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes.” This includes everything from transportation and accommodation to food and beverage services, entertainment, and shopping.

The Global Impact of Tourism

Now let’s talk about the numbers. According to the World Travel & Tourism Council (WTTC), tourism accounts for 10.4% of global GDP and 319 million jobs worldwide as of 2018. In fact, it is one of the fastest-growing economic sectors, with an annual growth rate of 3.9%.

The Top Tourism Destinations

So which countries benefit the most from tourism? According to UNWTO data from 2019, here are the top ten international tourist destinations:

  • France – 89 million visitors
  • Spain – 83.7 million visitors
  • United States – 79.3 million visitors
  • China – 65.7 million visitors
  • Italy – 64.5 million visitors
  • Turkey – 51.2 million visitors
  • Mexico – 45 million visitors
  • Germany – 39.6 million visitors
  • Thailand – 39.8 million visitors
  • United Kingdom – 37.9 million visitors

The Impact of COVID-19

Of course, these numbers are from before the COVID-19 pandemic, which has had a devastating impact on the tourism industry. According to the WTTC, the pandemic could result in a loss of 100 million jobs and $2.7 trillion in revenue for the tourism sector. However, as vaccines become more widely available and travel restrictions are lifted, it’s possible that the industry will rebound over time.

Conclusion

So, is tourism the biggest industry in the world? While it’s certainly a major economic force with significant global impact, there isn’t necessarily a clear-cut answer to that question. However, one thing is certain – tourism has provided countless opportunities for people to explore new places and cultures, and will continue to do so for years to come.