What Is Iowa’s Tourism Slogan?

By Anna Duncan

Iowa is a state in the Midwestern region of the United States. Known for its vast farmlands, historic sites, and outdoor recreational activities, Iowa is a popular destination for tourists from all over the world.

To promote its tourism industry, Iowa has adopted a catchy and memorable slogan that encapsulates all that the state has to offer. So, what is Iowa’s tourism slogan?

The official tourism slogan of Iowa is “This Is Iowa.” The phrase was first introduced in 2018 as part of a rebranding effort by the Iowa Economic Development Authority and the Iowa Tourism Office. The goal was to create a more modern and inviting image of the state that would attract more visitors.

The slogan “This Is Iowa” is simple yet powerful. It conveys a sense of pride and belonging to everyone who lives in or visits the state. By using the word “is,” it suggests that everything you need to know about Iowa can be summed up in one place.

One of the key features of this slogan is its versatility. It can be used in various contexts and situations to promote different aspects of Iowa’s tourism industry. For example, it can be used to highlight Iowa’s natural beauty, cultural heritage, or outdoor activities.

In addition to its official slogan, Iowa also has several other catchphrases that are commonly used by locals and tourists alike. Some of these include “Fields of Opportunity,” which emphasizes the state’s agricultural roots; “Bridges to Opportunity,” which highlights its infrastructure; and “Iowa Nice,” which refers to the friendly and welcoming nature of Iowans.

Overall, Iowa’s tourism slogan is an excellent representation of what makes this state unique and worth visiting. Whether you’re interested in exploring its rich history or enjoying its natural beauty, you’ll find something for everyone here in Iowa. So come visit us and see for yourself why “This Is Iowa.”