Are you planning a trip to the United States and wondering who serves as the official tourism organization? Look no further than Brand USA. This public-private partnership was created by Congress in 2010 to promote travel to the United States.
What is Brand USA?
Brand USA is a non-profit organization that works with the travel industry and U.S. government to promote international tourism to all 50 states, Washington, D.C., and U. territories such as Puerto Rico and the U. Virgin Islands. Their mission is to increase international visitation, spend, and market share to fuel the nation’s economy.
How does Brand USA promote travel?
Brand USA uses a variety of marketing strategies to showcase the diversity and beauty of the United States. They work with travel agents, tour operators, airlines, and other partners in the travel industry to develop campaigns that inspire travelers from around the world to visit America.
One of their most successful initiatives is their website, VisitTheUSA.com. This site serves as a comprehensive guide for international visitors looking to plan their trip. It offers information on everything from top attractions and events to practical travel tips such as visa requirements and customs regulations.
They also host trade shows and events around the world to connect with travel professionals who can help promote U. destinations. These events allow them to showcase new products and services while building relationships with key players in the industry.
What impact does Brand USA have on U. tourism?
Since its creation in 2010, Brand USA has had a significant impact on U. tourism. According to their website, they have helped bring in over 6 million incremental visitors since their inception – visitors who may not have otherwise considered traveling to America.
In addition, these visitors have spent over $21 billion during their trips – money that goes directly back into the U. economy. This spending supports businesses across a variety of industries, from hotels and restaurants to attractions and transportation.
Conclusion
In summary, if you’re looking for the official tourism organization for the United States, look no further than Brand USA. They are dedicated to promoting international travel to America and have had a significant impact on the industry since their creation in 2010. So next time you’re planning a trip to the U., be sure to check out VisitTheUSA.com for inspiration and practical travel tips.