If you’re planning a vacation in Virginia, you may have heard of the Massanutten Resort. This popular destination offers year-round activities for families, couples, and groups.
But have you ever wondered who owns the Massanutten Resort? In this article, we’ll explore the history of the resort and its current ownership.
History of Massanutten Resort
Massanutten Resort was founded in 1971 by a group of real estate developers from Washington D.C. The idea was to create a four-season resort that would attract visitors from the surrounding areas. The developers purchased over 5,000 acres of land in Rockingham County, Virginia, and began construction on the resort.
The first phase of development included a ski area with two lifts and six trails, as well as a lodge with 36 rooms. Over the next few years, more amenities were added to the resort, including a golf course, water park, and timeshare units.
Current Ownership
Today, Massanutten Resort is owned by Great Eastern Resorts Corp., which is based in Virginia Beach. Great Eastern Resorts Corp. was founded in 1985 and has been involved in the acquisition and management of resorts throughout Virginia and North Carolina.
Great Eastern Resorts Corp. acquired Massanutten Resort in 1998 from Ski Liberty Inc., which had owned the resort since 1983. Since then, Great Eastern Resorts Corp. has invested millions of dollars into expanding and upgrading the resort’s amenities.
What Does Great Eastern Resorts Corp. Do?
Great Eastern Resorts Corp. is responsible for managing all aspects of Massanutten Resort’s operations, including:
- Hotel and Timeshare Management
- Ski Area Operations
- Golf Course Operations
- Water Park Operations
- Food and Beverage Services
- Marketing and Sales
The company employs over 1,000 people at the resort, making it one of the largest employers in the area.
What’s Next for Massanutten Resort?
Great Eastern Resorts Corp. has plans to continue expanding and upgrading Massanutten Resort in the coming years. In 2020, the company announced a $300 million investment plan that includes:
- Construction of a new hotel with 225 rooms
- Expansion of the water park
- Addition of new ski trails and lifts
- Upgrades to existing accommodations and amenities
These changes are expected to attract even more visitors to Massanutten Resort and solidify its position as one of Virginia’s top vacation destinations.
Conclusion
In conclusion, Great Eastern Resorts Corp. currently owns and operates Massanutten Resort, which was founded in 1971 by a group of real estate developers from Washington D. Since acquiring the resort in 1998, Great Eastern Resorts Corp. has invested heavily in expanding and upgrading its amenities. With plans for further development in the works, Massanutten Resort is sure to remain a popular destination for years to come.