What Does the Maine Tourism Association Do?

By Michael Ferguson

Are you planning a trip to Maine? Do you want to know more about the state’s tourism industry?

Look no further than the Maine Tourism Association (MTA). The MTA is a non-profit organization that serves as the official tourism agency for the state of Maine. In this article, we’ll explore what the MTA does and how it benefits both visitors and residents in Maine.

What is the Maine Tourism Association?

The Maine Tourism Association was founded in 1921 with the aim of promoting travel and tourism in Maine. Since then, it has grown to become one of the state’s most important organizations, with more than 1,000 members including hotels, restaurants, tour operators, and other businesses that benefit from tourism.

What Does the MTA Do?

The MTA’s primary role is to promote travel and tourism in Maine. It does this by providing information on attractions, lodging, dining options, events, and other activities throughout the state. This information is available through various channels such as print materials like brochures and guides, as well as online resources like websites and social media.

In addition to promoting tourism in general, the MTA works to develop specific niche markets within the industry. For example, it promotes outdoor activities like hiking and fishing in rural areas of Maine. It also promotes cultural experiences such as visiting museums and attending festivals in urban areas.

Another important role of the MTA is advocacy on behalf of its members. This includes lobbying for laws and regulations that benefit their businesses while also protecting natural resources that attract tourists to Maine.

Benefits for Visitors

For visitors to Maine, the MTA offers a wealth of resources that can help them plan their trip. Its website features comprehensive information on everything from accommodations to dining options to events happening around the state. Visitors can also request free travel guides by mail or access them digitally on the MTA website.

The MTA also offers trip planning tools such as customizable itineraries and travel packages that cater to specific interests like outdoor activities or cultural experiences. These tools make it easy for visitors to plan a trip that meets their needs and preferences.

Benefits for Residents

While the MTA’s primary focus is on promoting tourism to Maine, its work also benefits residents of the state. By attracting visitors, the tourism industry creates jobs and supports local businesses. This helps to boost the economy and improve quality of life for residents.

In addition, the MTA promotes Maine’s natural resources and cultural heritage, which can help residents develop a greater appreciation for their home state. It also provides information on events and activities that residents can enjoy themselves, such as festivals and outdoor recreation opportunities.

Conclusion

The Maine Tourism Association plays a vital role in promoting travel and tourism in the state of Maine. Its efforts benefit both visitors and residents by providing information on attractions, promoting niche markets within the industry, advocating for its members, and supporting local businesses. Whether you’re planning a trip to Maine or simply want to learn more about what makes this state so special, the MTA is an excellent resource to turn to.