What Is Unwto World Tourism Barometer?

By Anna Duncan

The UNWTO World Tourism Barometer is a publication that provides comprehensive information on the current state of the global tourism industry. This report is published by the United Nations World Tourism Organization (UNWTO) and is released three times per year. The report covers a wide range of topics related to international tourism, including trends in international tourist arrivals, tourism receipts, and international tourism expenditures.

What Is the UNWTO?

The UNWTO is a specialized agency of the United Nations that is responsible for promoting sustainable and responsible tourism. The organization works with governments, private sector organizations, and other stakeholders to develop policies and strategies that support sustainable tourism development.

Why Is the World Tourism Barometer Important?

The UNWTO World Tourism Barometer is an essential resource for anyone interested in understanding the global tourism industry. The report provides valuable insights into current trends and issues in international tourism. This information can be used by governments, businesses, and other stakeholders to make informed decisions about future investments and policies related to tourism.

Tourist Arrivals

One of the key indicators measured in the World Tourism Barometer is international tourist arrivals. This metric tracks the number of people traveling internationally for leisure or business purposes. According to the latest report published in 2021, international tourist arrivals declined by 73% in 2020 due to travel restrictions imposed as a result of the COVID-19 pandemic.

Tourism Receipts

Tourism receipts are another critical indicator tracked in the World Tourism Barometer. This metric measures how much money tourists spend during their travels. In 2019, international tourism receipts totaled $1.5 trillion globally, representing a 4% increase from 2018.

International Tourism Expenditures

The UNWTO also tracks international tourism expenditures, which measure how much money residents of one country spend when traveling abroad. This metric provides valuable insights into the economic impact of tourism on different countries. According to the latest report, international tourism expenditures declined by 64% in 2020 due to travel restrictions and reduced travel demand.

Conclusion

The UNWTO World Tourism Barometer is an essential resource for anyone interested in understanding the global tourism industry. The report covers a wide range of topics related to international tourism and provides valuable insights into current trends and issues. By using data from the World Tourism Barometer, governments, businesses, and other stakeholders can make informed decisions about future investments and policies related to tourism.