If you’re a fan of Wrap London and Poetry, you may have noticed some similarities between the two brands. Both offer high-quality clothing with a focus on natural materials and timeless designs.
But are these two companies actually one and the same? Let’s take a closer look.
Background on Wrap London
Wrap London was founded in 2002 by two friends who shared a love for comfortable, stylish clothing. The brand quickly gained a following thanks to its emphasis on natural materials like cotton, linen, and silk. Today, Wrap London is known for its signature relaxed aesthetic and understated elegance.
Background on Poetry
Poetry is a British fashion brand that was established in 2008. Like Wrap London, Poetry is known for its use of natural fibers and timeless designs. The brand focuses on creating pieces that are both beautiful and functional, with an eye toward sustainability.
The Similarities Between Wrap London and Poetry
There are certainly some similarities between Wrap London and Poetry that might lead you to believe they are the same company. Both brands offer clothing made from natural materials like cotton, linen, and silk. They also share a commitment to creating pieces that are both stylish and practical.
Shared Aesthetic
One of the most striking similarities between Wrap London and Poetry is their shared aesthetic. Both brands favor understated designs that emphasize comfort and ease of wear. You’ll find plenty of loose-fitting tops, flowy dresses, and slouchy pants in their collections.
Natural Materials
Another common thread between these two brands is their focus on natural materials. Whether it’s soft cotton jersey or luxurious silk satin, both Wrap London and Poetry prioritize fabrics that feel good against the skin.
Sustainability
Finally, both Wrap London and Poetry are committed to sustainability in their production processes. They prioritize ethical sourcing and manufacturing practices, and both brands are actively working to reduce their environmental impact.
So, Are Wrap London and Poetry the Same Company?
Despite these similarities, Wrap London and Poetry are actually separate companies. While they share many values and design principles, they operate independently of one another.
Ownership
Wrap London is owned by The White Company Group, which also owns the eponymous home goods brand as well as fashion brand hush. Poetry, on the other hand, is owned by Next PLC.
Distinct Collections
Another key difference between the two brands is their collections. While there may be some overlap in terms of style and aesthetic, Wrap London and Poetry each have their own unique offerings that set them apart from one another.
Different Marketing Strategies
Finally, Wrap London and Poetry have different marketing strategies. While both brands use social media to promote their collections, they each have a distinct voice and approach when it comes to advertising.
In Conclusion
Wrap London and Poetry are two British fashion brands that share many similarities. Both prioritize natural materials, sustainability, and timeless designs that prioritize comfort.
However, despite these similarities, they are separate companies with their own unique identities and offerings. Whether you’re a fan of Wrap London or Poetry (or both! ), there’s plenty to love about these two stylish brands.