Did Links of London Go Out of Business?

By Anna Duncan

If you’re a fan of luxury jewelry, then you might have heard of Links of London. However, if you’re wondering whether the brand has gone out of business, the answer is yes. Unfortunately, Links of London has indeed gone out of business.

What Happened to Links of London?

Links of London was founded in 1990 and quickly became a popular luxury jewelry brand. The company was known for its elegant designs and high-quality craftsmanship. However, in recent years, the company faced financial difficulties.

In 2018, the company’s parent company, Folli Follie, admitted to overstating its revenue. This led to a significant drop in the value of Folli Follie’s shares and caused a crisis within the company. As a result, Folli Follie had to sell off its assets to pay off its debt.

Unfortunately, Links of London was one of those assets. In October 2019, it was announced that Links of London would be going into administration. The brand’s stores across the UK were closed down and all staff members were made redundant.

What Does This Mean for Customers?

If you’re a customer of Links of London, this news might come as a disappointment. However, there are still options available for customers who have purchased items from the brand.

Firstly, if you’ve purchased an item from Links of London that is faulty or not as described, you may be able to get a refund through your credit card provider or PayPal. This is because these payment methods offer buyer protection.

Secondly, if you have a gift card for Links of London that you haven’t used yet, unfortunately it’s unlikely that you’ll be able to use it now that the brand has gone out of business. However, it’s worth contacting your credit card provider or PayPal to see if you can get a refund for the value of the gift card.

What Does This Mean for the Jewelry Industry?

The news that Links of London has gone out of business is a reminder that even luxury brands can struggle financially. It’s also a reflection of the changing retail landscape, with more and more customers choosing to shop online rather than in physical stores.

However, there are still plenty of other luxury jewelry brands out there for customers to choose from. Brands like Tiffany & Co., Cartier, and Bulgari continue to thrive, offering customers high-quality jewelry with impeccable design and craftsmanship.

Conclusion

In conclusion, Links of London has unfortunately gone out of business due to financial difficulties faced by its parent company. While this news might be disappointing for fans of the brand, there are still options available for customers who have purchased items or gift cards from Links of London. The news also serves as a reminder that even luxury brands can struggle financially in today’s retail landscape.