London Fog was once a staple in the fashion industry, known for its iconic trench coats and other high-quality outerwear. However, there have been rumors circulating that the brand has gone out of business.
So, did London Fog really go out of business? Let’s take a closer look.
The History of London Fog
London Fog was founded in 1923 by Israel Myers. The company started as a manufacturer of waterproof coats and jackets designed for harsh weather conditions. Over time, the brand expanded its product line to include other types of outerwear, such as raincoats and parkas.
In the 1950s and 1960s, London Fog became incredibly popular in the United States. Many people saw their iconic trench coat as a symbol of sophistication and style. In fact, it became so popular that it was even featured in movies like Casablanca and Breakfast at Tiffany’s.
The Decline of London Fog
Unfortunately, London Fog’s success was short-lived. In the late 1990s and early 2000s, the company began to experience financial difficulties due to increased competition from other fashion brands. In addition, changes in consumer tastes led to a decline in demand for traditional outerwear styles like trench coats.
In 2006, London Fog filed for bankruptcy protection and was eventually acquired by Iconix Brand Group, Inc., a New York-based fashion conglomerate. While Iconix attempted to revitalize the brand through various marketing campaigns and product launches, their efforts were largely unsuccessful.
The Current State of London Fog
So where does that leave us now? Despite rumors to the contrary, London Fog is still technically in business but is no longer producing new products or actively marketing itself as a fashion brand. Instead, the company has shifted its focus to licensing agreements with other retailers who sell products under the London Fog name.
In recent years, London Fog has licensed its brand to companies like G-III Apparel Group and The Levy Group, who produce and sell their own versions of London Fog outerwear. While these products may resemble the classic London Fog styles that we all know and love, they are not produced by the original company.
Conclusion
In summary, while London Fog may not be producing new products or actively marketing itself as a fashion brand, it is still technically in business through licensing agreements with other retailers. So while we may not see any new designs coming from the iconic outerwear brand, we can still enjoy their classic styles through other companies who hold their licensing rights.