Did Sundance Resort Get Sold?

By Alice Nichols

If you’re a fan of the iconic Sundance Resort, you may have heard rumors about its potential sale. For years, the resort has been a beloved destination for skiers and hikers alike, boasting stunning views and top-notch amenities.

But as with any popular destination, there’s always speculation about what the future holds. So, did Sundance Resort get sold? Let’s take a closer look.

The History of Sundance Resort

Before we dive into the sale rumors, let’s start with a bit of background on the resort itself. Sundance was founded in 1969 by none other than actor Robert Redford. The resort is located in Utah’s Wasatch Mountains and is known for its commitment to sustainability and environmentalism.

Over the years, Sundance has become a popular destination for outdoor enthusiasts and nature lovers. In addition to skiing and snowboarding in the winter months, visitors can enjoy hiking, mountain biking, horseback riding, and more during the warmer seasons.

The Rumors

So where did these rumors about a potential sale come from? In 2019, it was reported that Redford had put his Utah home on the market for $4.9 million. This sparked speculation that he may be looking to sell other properties as well, including Sundance Resort.

However, neither Redford nor anyone from Sundance has confirmed that the resort is up for sale. In fact, in an interview with The Salt Lake Tribune in 2019, Sundance CEO Paul Swenson stated that “we are not for sale.” He went on to say that while they do receive inquiries from interested buyers from time to time, they have no plans to sell.

The Future of Sundance

Regardless of whether or not Sundance is actually up for sale at this time, it’s worth considering what a potential sale could mean for the resort’s future. Some worry that new ownership could lead to changes in the resort’s commitment to sustainability and environmentalism, which have been a major part of its identity since its founding.

However, it’s also possible that new ownership could bring fresh ideas and resources to the table, further enhancing the resort’s offerings and appeal.

Conclusion

So, did Sundance Resort get sold? As of now, there is no confirmation that it has. While rumors may continue to swirl, it’s important to take any news with a grain of salt until there is official confirmation.

Regardless of what the future holds for Sundance, one thing is certain: this iconic resort will always hold a special place in the hearts of those who have visited and fallen in love with its stunning natural beauty and commitment to sustainability.