If you’re a fan of classic outerwear, you might be wondering: do they still make London Fog? The answer is yes, but with some caveats.
History of London Fog
London Fog is an American brand that was founded in the 1920s. The company initially made waterproof coats for men, but it soon expanded to include women’s and children’s clothing as well. In the 1950s and 60s, London Fog became known for its iconic trench coats, which were worn by everyone from movie stars to government officials.
What Happened to London Fog?
In the late 1990s and early 2000s, London Fog faced financial difficulties. The company filed for bankruptcy in 2003 and was purchased by a private equity firm. Since then, the brand has changed hands several times and has struggled to maintain its place in the market.
Despite its ups and downs, London Fog is still producing coats today. However, the brand has shifted its focus away from high-end fashion and towards more affordable options. You’re unlikely to find a London Fog coat on the runway or at a luxury department store, but you can still purchase one at retailers like Macy’s or Amazon.
The Future of London Fog
It’s hard to say what the future holds for London Fog. The brand has been through a lot in recent years, but it still has name recognition and a loyal customer base. Some industry experts believe that if London Fog can rebrand itself as a more sustainable or ethical option in the crowded outerwear market, it could make a comeback.
In Conclusion
So if you’re wondering whether they still make London Fog coats, the answer is yes! While the brand may not be as prominent as it once was, you can still find its coats at many retailers.
And who knows? Maybe we’ll see a resurgence of the classic trench coat in the near future.
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