If you’re a fan of bright and unique hair colors, the chances are that you’ve heard of Bleach London. This UK-based hair dye brand is known for its extensive range of vibrant shades that can help you achieve any color under the sun.
But with all that coloring, does Bleach London damage hair? Let’s take a closer look.
What is Bleach London?
Bleach London was founded in 2010 by Alex Brownsell and Sam Teasdale. The brand started as a salon in the heart of East London but soon expanded to include a line of hair dye products that could be used at home. Bleach London’s range now includes everything from temporary sprays to permanent dyes in a rainbow of colors.
How does Bleach London work?
Bleach London’s products work by using a combination of bleach and pigment to lighten and color hair. The bleach lifts the natural pigments in your hair so that the new color can be deposited. Depending on the product, Bleach London’s dyes can last anywhere from a few washes to several weeks or months.
Does Bleach London damage hair?
Any type of hair dye or bleach has the potential to damage your hair, and Bleach London is no exception. The bleach used in these products can strip your hair of its natural oils and cause dryness, breakage, and split ends if not used correctly.
However, Bleach London does have some features that make it less damaging than other brands. For example:
- Bleach London’s products are vegan and cruelty-free.
- Their dyes are ammonia-free, which means they don’t have as strong a smell as other brands.
- Their conditioners contain ingredients like coconut oil and shea butter to help nourish and hydrate your hair after coloring.
How to minimize damage when using Bleach London
If you’re planning on using Bleach London’s products, there are some steps you can take to minimize damage to your hair:
- Make sure your hair is in good condition before you start. This means avoiding heat styling, chemical treatments, and other forms of damage for at least a week before you dye your hair.
- Follow the instructions carefully. This means not leaving the bleach or dye on for longer than recommended, not overlapping previously dyed sections of hair, and rinsing thoroughly.
- Use a deep conditioning treatment after coloring to help restore moisture and prevent breakage.
The bottom line
Bleach London can be a great option if you’re looking for a fun and unique hair color. However, it’s important to remember that any type of coloring can potentially damage your hair. By following the tips above and taking good care of your hair before and after coloring, you can help minimize the risk of damage and keep your locks looking healthy and vibrant.