Butter LONDON was once a popular brand for nail polish, known for their vibrant colors and long-lasting formula. However, in recent years, the brand seems to have fallen out of the spotlight. This has left many wondering – does Butter LONDON still exist?
The History of Butter LONDON
Butter LONDON was founded in 2005 by Sasha Muir and Nonie Creme. The brand quickly gained popularity for its unique shades and commitment to using non-toxic ingredients.
In 2013, the company was acquired by a private equity firm called Encore Consumer Capital. This acquisition led to some changes in the brand’s direction, including a move towards more mainstream colors and a shift away from their original commitment to non-toxic products.
Despite these changes, Butter LONDON continued to release new collections of nail polish and expand their product offerings. However, they seemed to be less prominent in the beauty community than they once were.
Recent Developments
In 2018, Butter LONDON announced that they would be closing all of their physical stores in order to focus on online sales. This move was likely due to the increasing popularity of online shopping and the high costs associated with running brick-and-mortar stores.
Since then, there has been less news about Butter LONDON’s activities. They continue to sell their products through their website as well as through retailers like Ulta and Nordstrom.
However, it’s worth noting that there are now many other brands offering similar products at similar price points. This increased competition may have contributed to Butter LONDON’s decreased visibility in recent years.
- So, Does Butter LONDON Still Exist?
- The short answer is: yes.
- Butter LONDON is still producing nail polish and other beauty products.
- They continue to sell their products through various retailers as well as through their own website.
- However, they seem to have lost some of the popularity and buzz that they once had.
Conclusion
In conclusion, Butter LONDON is still around and still producing nail polish and other beauty products. However, they seem to have fallen out of the spotlight in recent years.
It’s unclear what the future holds for Butter LONDON – whether they will continue to focus on online sales or if they have any plans to expand their product offerings. Only time will tell if this once-popular brand will make a comeback or fade into obscurity.
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