Are you a fan of Links of London? You might be wondering if the luxury jewelry brand still exists. Let’s dive into the history and current state of Links of London.
The History of Links of London
Links of London was founded in 1990 by Annoushka Ducas and her husband John Ayton. The brand quickly gained popularity for its unique designs that blended contemporary style with traditional craftsmanship. The brand’s signature pieces include charm bracelets, cufflinks, and watches.
The Acquisition by Folli Follie
In 2006, Links of London was acquired by the Greek company Folli Follie. The acquisition helped expand the brand’s global reach, with new stores opening across Europe and Asia.
The Downfall
However, in recent years, Links of London has faced financial difficulties. In 2018, Folli Follie itself was hit with a financial scandal that led to bankruptcy filings in multiple countries. As a result, Links of London filed for administration in October 2019.
The Future
So what does this mean for Links of London? In November 2019, the brand was acquired by the British company Iconic Brands. Under new ownership, Links of London has made efforts to revamp its image and focus on sustainability.
In September 2020, Links of London launched a new collection called “Hope.” The collection features recycled silver and gold as well as ethically sourced diamonds. The brand also announced plans to reduce its carbon footprint and eliminate single-use plastics from its packaging.
Conclusion
In conclusion, yes – Links of London still exists! While the brand has faced some challenges in recent years, it has been able to bounce back under new ownership with a renewed focus on sustainability. If you’re a fan of unique jewelry designs that are also mindful of their impact on the environment, Links of London might be worth checking out.