If you’re a fan of classic fashion, you may have heard of London Fog. The brand was once known for its stylish and high-quality outerwear, but in recent years, it seems to have disappeared from the fashion scene. So, does London Fog still exist?
The short answer is yes, London Fog does still exist. However, the brand has gone through some changes in recent years that have caused it to fly under the radar.
London Fog was founded in 1923 and quickly became known for its iconic trench coats. These coats were made with a durable cotton blend fabric and featured a signature plaid lining. Over the years, London Fog expanded its product line to include other types of outerwear as well as luggage and other accessories.
In the 1980s and 1990s, London Fog reached peak popularity. The brand’s ads featured celebrities like Lucille Ball and Jacqueline Kennedy Onassis wearing their famous trench coats. However, in the early 2000s, the brand started to struggle financially.
In 2006, London Fog was purchased by Iconix Brand Group. Under Iconix’s ownership, the brand shifted its focus away from traditional outerwear and towards more trendy styles like puffer jackets and parkas. This move didn’t sit well with some longtime fans of the brand who missed the classic trench coats.
Despite this shift in focus, London Fog has continued to produce quality outerwear over the past decade. Their current collection includes a mix of classic styles like trench coats as well as more modern pieces like faux fur-trimmed jackets.
So while London Fog may not be as prominent in today’s fashion world as it once was, it is still very much alive and producing stylish outerwear. If you’re looking for a classic piece that will stand the test of time, a London Fog trench coat is still a great investment piece.
In conclusion, London Fog does still exist and continues to produce high-quality outerwear. While the brand may not be as in the spotlight as it was in the past, it’s still worth considering if you’re looking for a stylish and durable coat.
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London Fog was once a staple in the fashion industry, known for its iconic trench coats and other high-quality outerwear. However, there have been rumors circulating that the brand has gone out of business. So, did London Fog really go out of business?
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