New Zealand, the land of the long white cloud, is a picturesque country located in the southwestern Pacific Ocean. It is known for its stunning natural landscapes, diverse wildlife, and rich cultural heritage.
But does New Zealand rely on tourism? Let’s explore.
Overview of Tourism in New Zealand
Tourism is one of New Zealand’s largest industries and a significant contributor to its economy. According to the latest data from Tourism New Zealand, international visitors spend over NZD 16 billion (USD 10.9 billion) annually in the country. This amount makes up approximately 20% of the country’s total export earnings.
The Impact of COVID-19
The COVID-19 pandemic has had a profound impact on the global tourism industry, and New Zealand has not been an exception. The country closed its borders to international visitors in March 2020 to prevent the spread of COVID-19. As a result, the tourism industry came to a standstill overnight.
According to a report by Tourism Industry Aotearoa (TIA), New Zealand’s tourism industry lost around NZD 6 billion (USD 4.1 billion) in revenue due to COVID-19 between March and December 2020. The report also stated that around 90% of tourism businesses had experienced a decline in revenue during this period.
The Importance of Domestic Tourism
While international tourism has taken a hit due to COVID-19, domestic tourism has become increasingly important for New Zealand’s economy. Domestic tourists are residents who travel within their own country for leisure or business purposes.
According to Statistics New Zealand, domestic tourism spending increased by 1% to NZD 24 billion (USD 16.4 billion) in the year ending March 2020 before COVID-19 restrictions were put in place.
The Future Outlook
New Zealand’s tourism industry is expected to recover gradually as international borders reopen in the coming years. The New Zealand government has developed a tourism recovery plan to support the industry’s long-term sustainability.
The plan includes initiatives such as promoting domestic tourism, investing in infrastructure, and developing sustainable tourism practices. The government has also launched a campaign to encourage New Zealanders to explore their own country and support local businesses.
Conclusion
In conclusion, New Zealand does rely heavily on tourism as a key driver of its economy. However, the COVID-19 pandemic has highlighted the need for diversification and sustainability in the industry. With a focus on domestic tourism and sustainable practices, New Zealand’s tourism industry can continue to thrive while preserving its natural beauty for future generations.
9 Related Question Answers Found
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