Rakuten is a Japanese electronic commerce and online retailing company that has been making waves in the world of football sponsorship. In 2017, Rakuten struck a deal with FC Barcelona, one of the most successful soccer clubs in the world. This partnership was a major coup for Rakuten as it gave them access to millions of fans worldwide and helped increase their brand awareness.
The Deal
The deal between Rakuten and FC Barcelona is worth €55 million per year and runs until 2021. This makes it one of the most lucrative sponsorship deals in football history. As part of this deal, Rakuten’s logo appears on the front of Barcelona’s iconic jersey – a prime spot for any brand looking to reach a global audience.
Impact on Fans
The partnership between Rakuten and Barcelona has been well received by fans around the world. Many fans appreciate that Rakuten is not just another corporate sponsor looking to cash in on their loyalty. Instead, they see Rakuten as a partner that shares their passion for the beautiful game.
The Benefits
So what does Rakuten get out of this partnership? For starters, they get access to millions of passionate fans around the world.
This allows them to promote their brand and products to an engaged audience that is receptive to their message. Additionally, they get exposure on one of the most iconic jerseys in football history – something that money can’t buy.
Conclusion
In conclusion, Rakuten’s partnership with FC Barcelona has been a win-win for both parties involved. For Rakuten, it has given them access to millions of passionate fans around the world while also increasing their brand awareness. For Barcelona, it has provided them with a lucrative sponsorship deal that will help them compete at the highest level for years to come.
- Rakuten: A Japanese electronic commerce and online retailing company
- FC Barcelona: One of the most successful soccer clubs in the world
- The Deal: Worth €55 million per year and runs until 2021
- Impact on Fans: Well received by fans around the world
- The Benefits: Access to millions of passionate fans and exposure on one of the most iconic jerseys in football history.
Sources:
– FC Barcelona official website
– Rakuten official website
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