If you’re thinking about visiting the United States, you might be wondering if there’s a government agency dedicated to promoting tourism. The answer is yes – but the structure of the agency might not be exactly what you expect.
What is the US tourism department?
The United States doesn’t have a single “tourism department” like some other countries do. Instead, various aspects of tourism are overseen by different government agencies at the federal, state, and local levels.
At the federal level, the main agency responsible for promoting travel to the US is known as Brand USA. This organization was created in 2010 as part of the Travel Promotion Act, which aimed to increase international tourism to the United States.
What does Brand USA do?
Brand USA’s primary mission is to market the United States as a travel destination to people around the world. They work with travel agents and tour operators in other countries to promote US destinations and attractions, and they also run their own marketing campaigns.
Some of their recent initiatives include partnering with popular social media influencers to showcase different parts of the country, launching a new website aimed at international visitors, and creating Targeted campaigns for specific markets like China and Brazil.
What about state-level tourism departments?
In addition to Brand USA, each individual state has its own tourism department or office that is responsible for promoting travel within that state. These departments often work closely with local businesses and attractions to create marketing campaigns and attract visitors from other parts of the country or world.
For example, Visit California is one of the most well-known state-level tourism offices in the US. They create ads and marketing materials showcasing California’s beaches, national parks, and cultural attractions in an effort to draw more visitors from other states or countries.
Conclusion
While there isn’t a single “tourism department” that oversees travel to the United States, there are a number of government agencies that work to promote tourism at different levels. From Brand USA’s international marketing efforts to state-level campaigns aimed at domestic travelers, there are plenty of resources available for people looking to explore all that the US has to offer.