How Big Is the Tourism Industry in Australia?

By Michael Ferguson

Australia is a land of natural beauty, diverse wildlife, and vibrant cities. The country attracts millions of visitors every year, making tourism one of the most important industries in the country. In this article, we will explore the size and significance of the tourism industry in Australia.

Overview of the Tourism Industry in Australia

Australia has a thriving tourism industry that contributes significantly to the country’s economy. According to Tourism Research Australia, there were 9.4 million international visitors to Australia in 2019, who spent a total of $44.6 billion during their stay. The domestic tourism industry is also strong, with Australians taking over 111 million overnight trips within their own country.

The Economic Impact of Tourism

Tourism is a significant contributor to Australia’s economy. According to the Australian Bureau of Statistics (ABS), in 2018-19, tourism contributed $60.8 billion to Australia’s GDP, which was approximately 3% of the total GDP of the country. The industry also provides direct employment to around 5% of working Australians.

The Top Tourist Destinations

Australia has many popular tourist destinations that attract visitors from all over the world. Some of these destinations include:

  • Sydney: Sydney is home to some famous landmarks such as the Sydney Opera House and Harbour Bridge.
  • Melbourne: Melbourne is known for its art and cultural scene as well as its food and wine.
  • Brisbane: Brisbane offers a laid-back lifestyle with access to beautiful beaches and rainforests.
  • Cairns: Cairns is a gateway to the Great Barrier Reef and Daintree Rainforest.
  • Perth: Perth boasts stunning beaches and a relaxed outdoor lifestyle.

The Impact of COVID-19 on Tourism in Australia

The tourism industry in Australia, like many other countries, has been severely impacted by the COVID-19 pandemic. The Australian government introduced travel restrictions and border closures to curb the spread of the virus, which resulted in a significant decline in international visitors. In 2020, the number of international visitors to Australia decreased by 80% compared to the previous year.

The Road to Recovery

The Australian government has implemented several measures to support the tourism industry during this challenging time. These include financial assistance for businesses and initiatives to encourage domestic tourism. The government is also working on developing a framework for reopening international travel when it is safe to do so.

Conclusion

Tourism is an essential industry for Australia’s economy, providing employment opportunities and contributing billions of dollars to GDP. While the industry has faced significant challenges due to the COVID-19 pandemic, there are positive signs that it will recover once travel restrictions are lifted. With its stunning natural beauty and vibrant cities, Australia will continue to be a popular tourist destination for many years to come.