How Big Is the Tourism Industry in New Zealand?

By Alice Nichols

New Zealand is a beautiful country filled with stunning landscapes and unique experiences that attract tourists from all over the world. The tourism industry in New Zealand has grown significantly in recent years, contributing greatly to the country’s economy. In this article, we will explore just how big the tourism industry in New Zealand really is.

Overview of the Tourism Industry in New Zealand

According to the latest statistics, the tourism industry in New Zealand is thriving. In 2019, international visitor spending reached NZD $17.2 billion – a significant increase from NZD $12 billion ten years ago. The tourism industry also employs over 230,000 people – making it one of the largest employers in the country.

Top Tourist Destinations

New Zealand is known for its breathtaking scenery, adventure activities, and unique cultural experiences. As a result, it’s no surprise that some of the most popular tourist destinations include:

  • Queenstown: Known as the adventure capital of New Zealand, Queenstown offers activities such as bungee jumping, skiing and skydiving.
  • Auckland: As New Zealand’s largest city and main international gateway, Auckland offers visitors a range of attractions including museums, galleries and restaurants.
  • Rotorua: Renowned for its geothermal activity and Maori culture, Rotorua is a popular destination for those looking to experience traditional Maori food and performances.

New Trends in Tourism

As with any industry, there are always new trends emerging in tourism. One such trend in New Zealand is sustainable tourism. With an increasing awareness of environmental issues worldwide, many tourists are looking for ways to travel responsibly while still enjoying all that New Zealand has to offer.

Eco-tourism is becoming increasingly popular, with visitors seeking out experiences that have minimal impact on the environment. This includes staying in eco-friendly accommodations, eating locally sourced food, and participating in activities that promote conservation efforts.

The Future of Tourism in New Zealand

Despite the challenges posed by the ongoing COVID-19 pandemic, the tourism industry in New Zealand remains optimistic about its future. The country has implemented strict border controls to keep its citizens safe while also allowing for a gradual reopening of its tourism industry.

As international travel resumes, it’s expected that New Zealand will continue to be a popular destination for tourists from all over the world. With its stunning scenery, adventure activities and unique cultural experiences, there’s truly something for everyone in this beautiful country.

In conclusion, the tourism industry in New Zealand is a vital part of the country’s economy and is only set to grow in the years to come. With its stunning scenery and unique cultural experiences, it’s no wonder that so many people choose to visit this beautiful country.