How Big Is Tourism in China?

By Michael Ferguson

Tourism plays a significant role in China’s economy. China has been one of the most popular tourist destinations globally, attracting millions of visitors annually. Let’s take a closer look at how big tourism is in China.

Overview of Tourism in China

China’s tourism industry has experienced remarkable growth over the past few decades. According to the National Bureau of Statistics, the number of domestic tourists increased from 1.4 billion in 2018 to 1.6 billion in 2019, and international tourist arrivals reached 144 million in 2019.

The Impact of Tourism on China’s Economy

Tourism is a crucial contributor to China’s economy, generating significant revenue and creating employment opportunities. In 2019, tourism revenue reached CNY 6.63 trillion (USD 947 billion), accounting for about 11% of GDP.

Popular Tourist Destinations in China

China has a rich cultural heritage and boasts numerous scenic spots that attract tourists from all over the world. Some popular tourist destinations include:

  • The Great Wall of China
  • The Forbidden City
  • The Terracotta Army
  • The Li River
  • The Yellow Mountains
  • West Lake, Hangzhou
  • Jiuzhaigou National Park

Trends in Chinese Tourism Industry

The Chinese tourism industry is rapidly evolving, with several trends emerging:

Rise of Domestic Travel: The COVID-19 pandemic has led to an increase in domestic travel as international travel restrictions continue.

Innovative Marketing Strategies: Tour operators are increasingly using social media platforms like WeChat and Weibo to promote their services.

Growth of Online Travel Agencies (OTAs): OTAs are becoming increasingly popular, making it easier for travelers to book and plan their trips.

The Future of Tourism in China

Despite the COVID-19 pandemic’s impact on the tourism industry, China’s government is optimistic about the future. The government has launched several initiatives aimed at boosting tourism, such as promoting sustainable tourism and expanding infrastructure.

Conclusion

In conclusion, tourism is a significant contributor to China’s economy, generating substantial revenue and creating employment opportunities. With numerous popular tourist destinations and emerging trends in the industry, the Chinese tourism sector is poised for growth in the future.