How Do I Choose a Travel Business Name?

By Michael Ferguson

Choosing a travel business name can be a daunting task. After all, it needs to represent who you are and the services you provide.

It should also reflect your values and be memorable enough to stand out from your competitors. Here are some tips to help you choose the perfect name for your travel business:

Research the Market:

Before settling on a name, research the names of other businesses in your field. This will give you an idea of what is already out there and what kind of competition you are up against. It’s important to make sure that your chosen name isn’t too similar to another business as this could cause confusion or legal issues.

Brainstorm Ideas:

Once you have done some research, start brainstorming ideas for names. Think about words or phrases related to travel that capture the essence of what you do and how you want people to perceive your business. Consider using adjectives such as ‘adventurous’ or ‘luxurious’, or incorporate geographical references such as ‘global’ or ‘panoramic’ into your name.

Choose a Unique Name:

Once you have a list of potential names, it is important to check if they are already taken. If so, try to modify them slightly until you find one that is unique and available for registration. It is also important to pick a name that is easy to pronounce and spell, so that potential customers can find and remember it easily.

Check Domain Availability:

It is essential that the domain associated with your chosen travel business name is available. If not, it could mean having to completely rethink your name choice, so make sure to check this before committing.

Think About Your Brand Identity:

When choosing a travel business name, consider how it will fit in with the rest of your branding materials.

Will there be any logo designs associated with it? Does the visual identity feel cohesive? Thinking about these things will help ensure that everything works together harmoniously.


Choosing a travel business name can be tricky but by doing some research into what is already out there and brainstorming ideas for unique names, checking domain availability and considering how it fits in with the rest of your branding materials will help ensure that you end up with something memorable and effective.