How Do I Get Cheap London Show Tickets?

By Alice Nichols

London is one of the most culturally vibrant cities in the world, and its theatre scene is one of the most iconic. From classic productions to innovative new shows, there’s something for everyone in London’s theatre district.

However, with ticket prices often starting at £50 or more, seeing a West End show can be an expensive night out. In this article, we’ll explore some tips and tricks for getting cheap London show tickets.

1. Go to the Box Office

One of the easiest ways to get discounted tickets is to go directly to the theatre box office. Many theatres offer same-day or last-minute discounts on unsold seats, so it’s always worth checking if there are any available tickets when you arrive. You can also try going a few hours before the show starts to see if they have any returns or cancellations.

2. Check for Online Discounts

Another way to find cheap London show tickets is by checking online discount websites such as TodayTix or TKTS. These sites offer last-minute deals on a variety of shows, often at significantly reduced prices. You can also sign up for newsletters from these sites to receive alerts about new deals and discounts.

3. Look for Student Discounts

If you’re a student, many theatres offer discounted tickets for certain performances or days of the week. Make sure you bring your student ID with you when you go to buy your ticket.

4. Join Theatre Clubs

Joining a theatre club can be a great way to get discounted tickets and access to exclusive events. Some clubs require an annual membership fee, but the discounts can often more than make up for it.

5. Go during Off-Peak Times

Weekday matinees and evening shows on Sundays are typically less popular than weekend performances, so you may be able to find cheaper tickets during these times. You can also try going during the off-peak season (January to March and August to October), when ticket prices are often lower.

6. Check for Group Discounts

If you’re planning on seeing a show with a group of friends or family members, check if the theatre offers group discounts. Many theatres offer discounts for groups of 10 or more people.

7. Try Lottery Tickets

Some shows offer lottery tickets, where you can enter your name into a draw for a chance to purchase discounted tickets. This is a great option if you’re feeling lucky and don’t mind potentially missing out on the show altogether.

In conclusion, there are many ways to get cheap London show tickets, from visiting the box office to checking online discount sites and joining theatre clubs. With a little bit of research and flexibility, you can enjoy some of the best theatre productions in the world without breaking the bank.