How Important Is Tourism to Vermont?

By Robert Palmer

Vermont, the Green Mountain State, is known for its natural beauty, outdoor recreation opportunities, and picturesque small towns. Tourism has played an essential role in Vermont’s economy for decades. In this article, we’ll explore just how important tourism is to Vermont’s economy and why it matters.

Why is Tourism Important to Vermont?

Tourism is one of Vermont’s top industries, generating billions in economic activity each year. The state attracts visitors from all over the world who come to enjoy the state’s natural beauty, outdoor activities, and cultural offerings. Visitors spend money on lodging, food, shopping, and entertainment, which supports local businesses and creates jobs.

Economic Impact of Tourism in Vermont

According to a report by the Vermont Department of Tourism and Marketing, tourism generated $2.8 billion in direct spending in 2019 alone. This spending supported more than 32,000 jobs across various sectors such as lodging, dining, retail, recreation services.

Moreover, the tourism industry generated $363 million in tax revenue for the state government in 2019. This revenue helps fund critical services such as education and healthcare.

Types of Tourists Visiting Vermont

Vermont attracts a diverse group of tourists throughout the year. During the summer months (June-August), visitors come to enjoy outdoor activities like hiking and camping or visiting tourist attractions like Ben & Jerry’s Ice Cream Factory or Lake Champlain Islands.

In fall (September-November), leaf peepers flock to Vermont to witness its breathtaking foliage that transforms into an array of colors during this season.

During winters (December-February), tourists come for skiing or snowmobiling activities at ski resorts like Stowe Mountain Resort or Killington Resort.

How Does Tourism Support Local Businesses?

Tourism provides support to various local businesses across different industries such as lodging, dining, retail, and recreation services. Visitors spend money at these businesses, which generates revenue and helps create job opportunities.

Many small businesses rely on tourism as their primary source of income. The influx of tourists during peak season helps these businesses stay afloat during the rest of the year when there is less demand.

Conclusion

In conclusion, tourism is an essential industry in Vermont’s economy. The industry generates billions in economic activity, supports thousands of jobs across various sectors, and creates tax revenue for the state government. Furthermore, tourism helps local businesses thrive and attracts visitors from all over the world who come to experience Vermont’s natural beauty and cultural offerings.