How Much Do Nike Pay Barcelona?

By Alice Nichols

Nike is one of the leading brands in the sports industry, and they have been associated with several high-profile football clubs across the globe. One such team that has a lucrative deal with Nike is the Spanish football giants, FC Barcelona. In this article, we will discuss how much Nike pays Barcelona for their sponsorship deal.

The Sponsorship Deal

In 2018, Nike renewed their contract with Barcelona for a whopping €155 million ($182 million) per year. This new deal made Barcelona the highest-paid football club in terms of sponsorship revenue. The agreement was signed for 10 years and will continue until 2028.

What Does the Deal Include?

The deal between Nike and Barcelona includes several components. Firstly, Nike provides all of Barcelona’s playing and training kits along with footwear and accessories for all age groups, including youth teams.

Additionally, Nike operates several official stores in partnership with FC Barcelona in different parts of the world. They also have exclusive rights to sell branded merchandise worldwide through their distribution channels.

Why is This Deal Significant?

The partnership between Nike and Barcelona has been a long-standing one since 1998. This collaboration has resulted in some iconic designs that have become synonymous with FC Barcelona’s history.

Moreover, this deal has allowed FC Barcelona to maintain their position as one of the most valuable football clubs globally by generating significant revenue from sponsorships. It has also enabled them to invest heavily in player acquisitions and infrastructure development.

Conclusion

In conclusion, Nike’s partnership with FC Barcelona is one of the most significant sponsorship deals in football history. With an annual payment of €155 million ($182 million), this collaboration provides both parties with immense benefits.

Nike gets access to one of the most iconic football brands globally and can leverage it to promote its products worldwide. On the other hand, FC Barcelona receives a significant amount of revenue that they can use to maintain their position as one of the top football clubs in the world.

Overall, this partnership highlights the importance of sponsorships in modern-day football and how they can benefit both brands and clubs.